The idea. Advertising in games usually stops the game. Gadsme instead places brand creatives inside the game world, rendered as native in-world assets.
The audience. On one side, global brands and their media agencies. On the other, game studios that want sustainable revenue from their titles.
The reach. Placements run across mobile, PC and console through Gadsme's own SDK, with reporting in real time.
The company. Gadsme is based in Paris, France. Details at gadsme.com.